Valentine’s Day Spending To Hit $26 Billion, As ‘Experience Gifts’ Grow In Popularity (2024)

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Valentine’s Day Spending To Hit $26 Billion, As ‘Experience Gifts’ Grow In Popularity (2024)

FAQs

How much money is spent during Valentine's Day? ›

U.S. consumers alone are expected to spend $25.8 billion on Valentine's Day this year, according to a survey released by the National Retail Federation and Prosper Insights & Analytics.

How has spending and buying gifts on Valentine's Day changed over the years? ›

In the past couple of years, the most remarkable increase has been Valentine's Day spending for children's classmates and teachers, which rose sharply from 1 in 5 people intending to buy gifts for their young ones and their teachers in 2021 to 1 in 4 people in 2023.

How much will people spend on Valentine's Day in 2024? ›

This display of love will not come cheap. The National Retail Federation (NRF) estimates that consumers will spend a record $25.8 billion, an average of $185.81 per person, on Valentine's Day in 2024. It is no wonder that US retailers love the holiday. So, who was this Saint Valentine to whom they owe the windfall?

How much will Valentine's Day contribute to the economy? ›

According to the National Retail Federation (NRF), 62% of consumers ages 25-34 plan to celebrate Valentine's Day in 2024. The projected total in general for spending is $25.8 billion, while the projection for spending specifically on significant others is $14.2 billion.

Who profits the most from Valentine's Day? ›

Flower companies profit enormously. Throughout the year, Americans purchase flowers for occasions including Mother's Day, Easter and New Year's Day. For Valentine's Day, Americans go big — and in 2024, they're expected to spend $2.6 billion on flowers and floral arrangements.

When did Valentine's Day gain popularity? ›

Valentine's Day exploded in popular culture beginning in the 1840s. The origins of Valentine's Day are pretty obscure. While scholars generally agree that the holiday was popularized in the 1840s in the U.K. and U.S., the specific historical roots of the celebration remain ambiguous.

What item makes the most money from Valentine's Day? ›

Valentine Cards

60% of Americans planned to buy greetings and gift cards (NRF report 2023). Therefore, they are the top-selling items for Valentine's Day, especially if they are unique or personalized.

Does Valentine's Day ever change? ›

First, a quick refresher: Valentine's Day always falls on February 14. Valentine's Day 2024 will be Wednesday, February 14. (But just wait until 2025, when it falls on a Friday!) At the end of the 5th century, Pope Gelasius declared February 14 St.

What are most consumers buying for Valentine's Day? ›

For Valentine's Day 2024, roughly half of surveyed U.S. shoppers said they would buy chocolate or candy as a gift for another, making it the most shopped for Valentine's Day gift. About a third of respondents said they intended to purchase flowers.

What are the top 7 best selling products or services for Valentine's Day? ›

What to Sell on Valentine's Day?
  • Chocolates/Sweets. Nearly 30% of US adults wished to receive chocolate and sweets on this occasion. ...
  • Flowers. How can we celebrate Valentine's Day without a luxurious bouquet of roses? ...
  • Gift Cards/Vouchers. ...
  • Clothing. ...
  • Perfumes. ...
  • Valentine's Day Cards. ...
  • Jewelry. ...
  • Lingerie.
Jan 16, 2024

Why is Valentine's Day expensive? ›

“Valentine's Day is a one-day opportunity. So sellers almost need a higher markup on the candy items to justify stocking the specially-packaged products,” Talbott said. At the same time, plenty of shoppers will likely not even be thinking about the price as Feb.

Who pays on Valentine's Day? ›

Over 70% of Americans believe the man should pay on the first date. 68% of women expect their male dates to pay, while 78% of men feel responsible for the cost. The person who extends the invitation for a date should pay the tab and tip.

How much money do Americans spend on Valentine's Day? ›

The average consumer will spend $192.80, up from $175.41 in 2022. The average planned spending on family members and significant others remains unchanged from 2022 to 2023, holding steady at around $131.

Who spends more money on Valentine's Day? ›

Spending differs by gender and age. Men spend more on Valentine's Day ($200+), while women usually spend less. Millennials are the biggest spenders, with those in that age group planning to spend around $300 on the holiday.

How much did it cost to make Valentine's Day? ›

Are things more expensive on Valentines Day? ›

The year-over-year increase in prices for commonly purchased Valentine's Day items has slowed compared to recent years, yet it still shows an uptick from last year's figures. In comparison to last year, a romantic dinner will cost 5.1% more for couples.

How big of a deal is Valentines Day? ›

WalletHub estimates Americans spend on average $25.8 billion on Valentine's Day–related goods and services —and 2024 is expected to be no different.

How much is Valentine's Day worth? ›

How much money is spent on Valentine's Day? With 30.9 million people planning to spend at least some money on the occasion, the UK is predicted to spend a total of over £1.5 billion on Valentine's Day in 2024. This is a substantial increase from 2021, when an estimated £926,000 was spent on Valentine's Day.

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