Explore the Process of Creating a Doodle - Google Doodles (2024)

Explore the Process of Creating a Doodle - Google Doodles (1)

Behind the Doodle: Celebrating Willi Ninja

Explore the Process of Creating a Doodle - Google Doodles (2)

Behind the Doodle: Gerald "Jerry" Lawson's 82nd Birthday

Explore the Process of Creating a Doodle - Google Doodles (3)

Behind the Doodle: Stacey Park Milbern's 35th Birthday

Explore the Process of Creating a Doodle - Google Doodles (4)

Behind the Doodle: Celebrating the late We:wa

Explore the Process of Creating a Doodle - Google Doodles (5)

Behind the Doodle: Celebrating Rodolfo "Corky" Gonzales

Explore the Process of Creating a Doodle - Google Doodles (6)

Behind the Doodle: The Doodle Champion Island Games!

Explore the Process of Creating a Doodle - Google Doodles (7)

Behind the Doodle: Celebrating Swing Dancing and the Savoy Ballroom!

Explore the Process of Creating a Doodle - Google Doodles (8)

Behind the Doodle: Audre Lorde's 87th Birthday

Explore the Process of Creating a Doodle - Google Doodles (9)

Behind the Doodle: Exclusive Music from Celebrating Mariachi

Explore the Process of Creating a Doodle - Google Doodles (10)

Behind the Doodle: Celebrating Maria Tallchief

Explore the Process of Creating a Doodle - Google Doodles (11)

Behind the Doodle: Veterans Day 2020

Explore the Process of Creating a Doodle - Google Doodles (12)

Behind the Doodle: Celebrating Felicitas Mendez

Explore the Process of Creating a Doodle - Google Doodles (13)

Behind the Doodle: 155th Anniversary of Juneteenth

Explore the Process of Creating a Doodle - Google Doodles (14)

Behind the Doodle: Celebrating Mbira

Explore the Process of Creating a Doodle - Google Doodles (15)

Behind the Doodle: Exclusive Music from Celebrating Mbira

Explore the Process of Creating a Doodle - Google Doodles (16)

Behind the Doodle: Celebrating Lotería!

Explore the Process of Creating a Doodle - Google Doodles (17)

Behind the Doodle: B.B. King's 94th Birthday

Explore the Process of Creating a Doodle - Google Doodles (18)

Behind the Doodle: 50th Anniversary of the Moon Landing

Explore the Process of Creating a Doodle - Google Doodles (19)

Women's World Cup 2019 | Jamaica Guest Artist Robin Clare - Time Lapse

Explore the Process of Creating a Doodle - Google Doodles (20)

Behind the Doodle: Celebrating Johann Sebastian Bach

Explore the Process of Creating a Doodle - Google Doodles (21)

Behind the Doodle: Doodle for Google 2018 - US Winner!

Explore the Process of Creating a Doodle - Google Doodles (22)

Behind the Doodle: Veterans Day 2018 #VeteransVoices

Explore the Process of Creating a Doodle - Google Doodles (23)

Behind the Doodle: Celebrating Amanda Crowe

Explore the Process of Creating a Doodle - Google Doodles (24)

Behind the Doodle: Celebrating Mister Rogers

Explore the Process of Creating a Doodle - Google Doodles (25)

Behind the Doodle: US Teacher Appreciation Week 2018 Begins!

Explore the Process of Creating a Doodle - Google Doodles (26)

Google Doodles/Google Spotlight Stories: Behind The Scenes Back to the Moon

Explore the Process of Creating a Doodle - Google Doodles (27)

Behind the Doodle: Celebrating George Peabody

Explore the Process of Creating a Doodle - Google Doodles (29)

Behind the Doodle: The Pony Express

Explore the Process of Creating a Doodle - Google Doodles (30)

Google Halloween Doodle 2011 - Behind the Scenes: Pumpkins Test

Explore the Process of Creating a Doodle - Google Doodles (31)

Google Halloween Doodle 2011 - Behind the Scenes: Ryan Sharing

Explore the Process of Creating a Doodle - Google Doodles (32)

Google Halloween Doodle 2011 - Behind the Scenes

Explore the Process of Creating a Doodle - Google Doodles (33)

Google Halloween Doodle 2011 - Behind the Scenes: Practice Pumpkins

Behind the Doodle: Celebrating Willi Ninja

Behind the Doodle: Gerald "Jerry" Lawson's 82nd Birthday

Behind the Doodle: Stacey Park Milbern's 35th Birthday

Behind the Doodle: Celebrating the late We:wa

Behind the Doodle: Celebrating Rodolfo "Corky" Gonzales

Behind the Doodle: The Doodle Champion Island Games!

Behind the Doodle: Celebrating Swing Dancing and the Savoy Ballroom!

Behind the Doodle: Audre Lorde's 87th Birthday

Behind the Doodle: Exclusive Music from Celebrating Mariachi

Behind the Doodle: Celebrating Maria Tallchief

Behind the Doodle: Veterans Day 2020

Behind the Doodle: Celebrating Felicitas Mendez

Behind the Doodle: 155th Anniversary of Juneteenth

Behind the Doodle: Celebrating Mbira

Behind the Doodle: Exclusive Music from Celebrating Mbira

Behind the Doodle: Celebrating Lotería!

Behind the Doodle: B.B. King's 94th Birthday

Behind the Doodle: 50th Anniversary of the Moon Landing

Women's World Cup 2019 | Jamaica Guest Artist Robin Clare - Time Lapse

Behind the Doodle: Celebrating Johann Sebastian Bach

Behind the Doodle: Doodle for Google 2018 - US Winner!

Behind the Doodle: Veterans Day 2018 #VeteransVoices

Behind the Doodle: Celebrating Amanda Crowe

Behind the Doodle: Celebrating Mister Rogers

Behind the Doodle: US Teacher Appreciation Week 2018 Begins!

Google Doodles/Google Spotlight Stories: Behind The Scenes Back to the Moon

Behind the Doodle: Celebrating George Peabody

Behind the Doodle: 30th anniversary of Pi Day!

Behind the Doodle: The Pony Express

Google Halloween Doodle 2011 - Behind the Scenes: Pumpkins Test

Google Halloween Doodle 2011 - Behind the Scenes: Ryan Sharing

Google Halloween Doodle 2011 - Behind the Scenes

Google Halloween Doodle 2011 - Behind the Scenes: Practice Pumpkins

The process

How are Doodles made?

The idea

The Doodle team receives thousands of global ideas every year from both internal Googlers and the public. Guided with a set of Doodle principles and representation goals, a diverse committee of Googlers gather annually over the course of several months to determine which topics will be "Doodled" in the next calendar year. Through careful research, discussion with cultural consultants and local experts, and more, the committee crafts an annual list of hundreds of Doodles that celebrate a range of inclusive and interesting topics from around the world.

Step 1

Explore the Process of Creating a Doodle - Google Doodles (34)

Assembling the team

Behind every Doodle is a diverse team of Googlers—artists, designers, engineers, marketers, and program managers. The team also often partners closely with the family members of Doodle subjects, cultural consultants, and subject matter experts. Assembling this dynamic global team is critical for bringing Doodles to life in the most authentic way possible.

Step 2

Explore the Process of Creating a Doodle - Google Doodles (35)

Research

To fully grasp the story and nuance of the Doodle subject, the team conducts thorough research. This research directly fuels the Doodle art direction and storytelling approach.

Step 3

Explore the Process of Creating a Doodle - Google Doodles (36)

Concepting

Doodle artists, designers, and engineers explore different creative approaches to capturing the subject in one of our many Doodle formats. These approaches often start as simple sketches. The team holds creative review sessions to align on a single direction and concept.

Step 4

Explore the Process of Creating a Doodle - Google Doodles (37)

Iteration and testing

All Doodle concepts are refined many times over before they appear on screens all over the globe. This is especially true for our interactive games, which require additional iteration, building, and testing.

Step 5

Explore the Process of Creating a Doodle - Google Doodles (38)

Launch time!

Whether celebrating a world event or historical figure, Doodles launch on dates that are notably connected to their subject. Oftentimes there are multiple Doodles running around the world, at the same time in different locations. Most Doodles launch for only 24 to 48 hours—but they live forever on doodles.google.

Step 6

Explore the Process of Creating a Doodle - Google Doodles (39)

Meet our guest artists

We are proud to partner with local artists from communities around the globe to bring Doodles to life. Learn more about our guest artists and the Doodles they've helped create.

Explore the Process of Creating a Doodle - Google Doodles (40)

Explore the Process of Creating a Doodle - Google Doodles (41)

Siggiko

Celebrating Mina Witkojc

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (42)

Explore the Process of Creating a Doodle - Google Doodles (43)

Chava Oropesa

Celebrating Chilaquiles

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Explore the Process of Creating a Doodle - Google Doodles (44)

Explore the Process of Creating a Doodle - Google Doodles (45)

Natasha Donovan

Celebrating Hank Adams

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (46)

Explore the Process of Creating a Doodle - Google Doodles (47)

Divya Negi

Celebrating Hamida Banu Doodle

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (48)

Explore the Process of Creating a Doodle - Google Doodles (49)

Anjali Vakil

Celebrating Meena Alexander Doodle

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Explore the Process of Creating a Doodle - Google Doodles (50)

Explore the Process of Creating a Doodle - Google Doodles (51)

Vincent Egan

Waitangi Day 2024 Doodle

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Explore the Process of Creating a Doodle - Google Doodles (52)

Explore the Process of Creating a Doodle - Google Doodles (53)

Jon Key

Celebrating James Baldwin Doodle

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Explore the Process of Creating a Doodle - Google Doodles (54)

Explore the Process of Creating a Doodle - Google Doodles (55)

Vrinda Zaveri

India Republic Day 2024 Doodle

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (56)

Explore the Process of Creating a Doodle - Google Doodles (57)

Tatyana ZW Alanis

Dr. Martin Luther King Jr. Day 2024 Doodle

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (58)

Explore the Process of Creating a Doodle - Google Doodles (59)

Pendar Yousefi

Elizabeth Hastings 75th Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (60)

Explore the Process of Creating a Doodle - Google Doodles (61)

Blak Douglas

Celebrating Arthur Beetson Doodle

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Explore the Process of Creating a Doodle - Google Doodles (62)

Explore the Process of Creating a Doodle - Google Doodles (63)

Joe Villion

Celebrating German Bread Culture Doodle

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Explore the Process of Creating a Doodle - Google Doodles (64)

Explore the Process of Creating a Doodle - Google Doodles (65)

Camelia Pham

Celebrating the Art of Don Ca Tai Tu Doodle

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (66)

Explore the Process of Creating a Doodle - Google Doodles (67)

Michelle Kumata

Tomie Ohtake’s 110th Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (68)

Explore the Process of Creating a Doodle - Google Doodles (69)

Lindsay “Bones” Cordero

Veterans Day 2023 Doodle

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Explore the Process of Creating a Doodle - Google Doodles (70)

Explore the Process of Creating a Doodle - Google Doodles (71)

Genie Espinosa

Carmen Amaya's 110th Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (72)

Explore the Process of Creating a Doodle - Google Doodles (73)

Keith Vlahakis

Celebrating Todd Matshikiza Doodle

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Explore the Process of Creating a Doodle - Google Doodles (74)

Explore the Process of Creating a Doodle - Google Doodles (75)

Ulises Mendicutty

Mexico Independence Day 2023 Doodle

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Explore the Process of Creating a Doodle - Google Doodles (76)

Explore the Process of Creating a Doodle - Google Doodles (77)

Juliet Menendez

Celebrating Luisa Moreno Doodle

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Explore the Process of Creating a Doodle - Google Doodles (78)

Explore the Process of Creating a Doodle - Google Doodles (79)

Polina Doroshenko

Ukraine Independence Day 2023 Doodle

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Explore the Process of Creating a Doodle - Google Doodles (80)

Explore the Process of Creating a Doodle - Google Doodles (81)

Hannah Buckman

Adelaide Hall’s 122nd Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (82)

Explore the Process of Creating a Doodle - Google Doodles (83)

Diela Maharanie

Indonesia Independence Day 2023 Doodle

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (84)

Explore the Process of Creating a Doodle - Google Doodles (85)

Namrata Kumar

India Independence Day 2023 Doodle

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (86)

Explore the Process of Creating a Doodle - Google Doodles (87)

Ali Çetinkaya

Nuzhet Gokdogan's 113th Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (88)

Explore the Process of Creating a Doodle - Google Doodles (89)

Bhumika Mukherjee

Sridevi's 60th Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (91)

Sonny Ross

Gluck's 128th Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (93)

Noa Snir

Dr. Mod Helmy's 122nd Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (94)

Explore the Process of Creating a Doodle - Google Doodles (95)

Tara Anand

Zarina Hashmi's 86th Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (96)

Explore the Process of Creating a Doodle - Google Doodles (97)

Ale delaTorre

Celebrating Ramon Lopez Velarde Doodle

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Explore the Process of Creating a Doodle - Google Doodles (98)

Explore the Process of Creating a Doodle - Google Doodles (99)

Juan Dellacha

Celebrating Diana Sacayan Doodle

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Explore the Process of Creating a Doodle - Google Doodles (100)

Explore the Process of Creating a Doodle - Google Doodles (101)

Hélène Baum-Owoyele

Celebrating Martin Dibobe Doodle

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Explore the Process of Creating a Doodle - Google Doodles (102)

Explore the Process of Creating a Doodle - Google Doodles (103)

Gayle Uyagaqi Kabloona

Celebrating Mitiarjuk Nappaaluk Doodle

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Explore the Process of Creating a Doodle - Google Doodles (104)

Explore the Process of Creating a Doodle - Google Doodles (105)

Laura Freeman

Juneteenth 2023 Doodle

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Explore the Process of Creating a Doodle - Google Doodles (106)

Explore the Process of Creating a Doodle - Google Doodles (107)

Yumi Koizumi

Yukie Chiri's 120th Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (108)

Explore the Process of Creating a Doodle - Google Doodles (109)

Evgenia Kirshtein

Celebrating Gila Goldstein Doodle

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Explore the Process of Creating a Doodle - Google Doodles (110)

Explore the Process of Creating a Doodle - Google Doodles (111)

Rob Gilliam

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (112)

Explore the Process of Creating a Doodle - Google Doodles (113)

Samantha Campbell

Celebrating Evelyn Ruth Scott AO Doodle

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Explore the Process of Creating a Doodle - Google Doodles (114)

Explore the Process of Creating a Doodle - Google Doodles (115)

Sienna Gonzales

Barbara May Cameron's 69th Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (116)

Explore the Process of Creating a Doodle - Google Doodles (117)

Lenny Wen

Dr. Sulianti Sarosos 106th Birthday Doodle

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (118)

Explore the Process of Creating a Doodle - Google Doodles (119)

Meeya Tjiang

Kitty O'neil's 77th Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (120)

Explore the Process of Creating a Doodle - Google Doodles (121)

Dyin Li

Celebrating Mickey Chen Doodle

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Explore the Process of Creating a Doodle - Google Doodles (123)

Lyne Lucien

Celebrating Mama Cax Doodle

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (124)

Explore the Process of Creating a Doodle - Google Doodles (125)

Hori-Te-Ariki Mataki

Waitangi Day Doodle 2023

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (126)

Explore the Process of Creating a Doodle - Google Doodles (127)

Parth Kothekar

India Republic Day Doodle 2023

View Doodle

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Explore the Process of Creating a Doodle - Google Doodles (129)

Richard Chance

Dr. Martin Luther King Jr Day Doodle 2023

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (130)

Explore the Process of Creating a Doodle - Google Doodles (131)

Vrinda Zaveri

Baba Amte’s 104th Birthday Doodle

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (132)

Explore the Process of Creating a Doodle - Google Doodles (133)

Cynthia Yuan Cheng

Kanō Jigorō's 161st Birthday Doodle

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Explore the Process of Creating a Doodle - Google Doodles (134)

Explore the Process of Creating a Doodle - Google Doodles (135)

Melissa Crowton

Dr. Maya Angelou’s 90th Birthday Doodle

View Doodle

Explore the Process of Creating a Doodle - Google Doodles (136)

Explore the Process of Creating a Doodle - Google Doodles (137)

Shanti Rittgers

Steve Irwin’s 57th Birthday

View Doodle

Did you know?

The very first Doodle launched as an “out of office” message of sorts when company founders Larry and Sergey went on vacation.

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Did you know?

The first Doodle launched in 1998, before Google was officially incorporated.

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Did you know?

The first animated Doodle premiered on Halloween 2000

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Did you know?

The first same day Doodle was created in 2009 when water was discovered on the moon.

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Did you know?

Doodle for Google student contest winners have gone on to become professional artists

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Did you know?

The time it takes from sketch to launch for a Doodle varies widely: some have taken years and others just a few hours!

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Did you know?

Hundreds of Doodles launch around the world every year. Often, several different ones are live in different places at the same time!

Learn More

Did you know?

Our most frequently recurring Doodle character is Momo the Cat - named after a real-life team pet!

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Did you know?

The official term for the artists that work on Doodles is "Doodler"

Learn More
Explore the Process of Creating a Doodle - Google Doodles (2024)
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