Cupcake: Chocolate and Vanilla Remain Favorite Flavors (2024)

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Cupcake: Chocolate and Vanilla Remain Favorite Flavors (5)

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Posted Feb 24, 2015

Today is National Cupcake Day in Canada. Cupcakes have been a favorite dessert of many for years, but they seem to be gaining popularity recently. There are also plenty of different varieties that dessert lovers can choose from. So what are the most popular cupcake flavors? And how do they stack up against other desserts?

Cupcake: Chocolate and Vanilla Remain Favorite Flavors (8)

Opinions and Habits

In Ask Your Target Market’s latest survey, 75% of respondents said they have a positive opinion of cupcakes. Just 7% said they dislike cupcakes. And 17% said they’re pretty neutral about them.Just 5% said they eat cupcakes at least once per week. 14% eat them a few times per month. 16% eat them about once per month. 35% said they eat cupcakes a few times per year. 7% just eat them about once per year. 20% said they rarely eat cupcakes. And just 4% never do.

Different Flavors

Chocolate seems to be the most popular cupcake flavor; 60% named it as a favorite. 39% said they enjoy vanilla. 30% prefer strawberry. 27% enjoy red velvet. 20% like lemon flavored cupcakes. 12% prefer peanut butter. And 4% named other favorite flavors, such as pumpkin, blueberry or carrot cake.

Dessert Preferences

So where do cupcakes stand when compared to other desserts? Respondents seem to prefer ice cream and cake more than any other common dessert foods. 34% named ice cream as their favorite dessert, and 19% named cake as their favorite. Just 14% named cupcakes as their favorite dessert. Pie, cookies and brownies rounded out the bottom of the list.You can view the complete survey results in the widget below and be sure to click “Open Full Report” to take advantage of all the chart and filter options.Photo Credit: Cupcake from FlickrWhat do you want to know? If you need some consumer insights on a particular topic, let us know in the comments below and we’ll consider it for an upcoming survey post.

Results were collected on February 23 via AYTM’s online survey panel.

Cupcake: Chocolate and Vanilla Remain Favorite Flavors (12)

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Cupcake: Chocolate and Vanilla Remain Favorite Flavors (2024)

FAQs

Do people prefer chocolate or vanilla cupcakes? ›

Chocolate seems to be the most popular cupcake flavor; 60% named it as a favorite. 39% said they enjoy vanilla.

What flavors go well with vanilla cake? ›

Mild fruit flavors, such as fig, pear, and strawberries, will act as a complement to vanilla. Lady Baltimore cake, for instance, is made with a light vanilla cake paired with a fig and fruit filling topped with a fluffy cloud of meringue buttercream.

Do people prefer chocolate or vanilla? ›

When asked to choose between chocolate and vanilla ice cream, Americans prefer vanilla over chocolate by 49% to 43%.

Is chocolate or vanilla cake more popular? ›

Data from ContractTesting.com found that chocolate was the most popular flavor of cake.

What are 3 interesting facts about cupcakes? ›

Interesting facts about cupcakes
  • The most expensive cupcake in the world will set you back by $1,50,000 or about 1 crore 11 lakh rupees! ...
  • There is a dress made of cupcakes! ...
  • Though cupcakes are immensely popular today, their origins can be traced back to the 18th century.

What makes cupcakes so special? ›

They're a visual treat

The fact that cupcakes are so pretty is one of the reasons we adore them. Every day, it appears that there are more beautiful designs for them. It's difficult to say no to a beautiful and tasty dessert. It could be as simple as a swirl of frosting or as complex as a design.

Why are cupcakes the best dessert? ›

Everyone Gets to Enjoy the Frosting

This means everyone can enjoy the same amount of delicious frosting that completes this treat. It's also much easier to slide frosting off the top of a cupcake than to eat around it on a slice of cake, which is nice for those who don't enjoy it as much.

What flavor compliments vanilla? ›

Vanilla can easily be combined with other brown flavors, such as nuts and additional sweet notes, including caramel, honey and maple and spicy notes like cinnamon. “Flavor combinations seen more recently include toffee and cookie, along with fruit flavors, such as orange, mango and cherry,” explains Nagarajan.

What flavors go well in chocolate cake? ›

Peanut, almond and hazelnut are all great paired with darker chocolate and add a delicious texture dimension whether used in your cake sponge or topping. You can work coffee into all aspects of your chocolate cake - the sponge, buttercream, frosting and decoration.

What are the 3 most popular cake flavors? ›

Here are some of the most popular cake flavors: Red Velvet Cake. White Cake & Vanilla. Strawberry & Angel Food Cake.

Which flavour is best for cupcakes? ›

Our most popular cupcake flavours / Types of Cupcake Flavours
  • Vanilla cupcakes. Not your basic vanilla cupcakes! ...
  • Chocolate cupcakes. Everyone loves chocolate! ...
  • Red velvet cupcakes. ...
  • Lemon cupcakes. ...
  • Carrot cake cupcakes. ...
  • Salted caramel cupcakes. ...
  • Oreo cupcakes. ...
  • Blueberry cupcakes.

Which is more tasty vanilla or chocolate? ›

This is a matter of personal preference. Some people prefer the classic taste of vanilla, while others prefer the richer flavor of chocolate. Ultimately, it comes down to what you like best.

What is the most popular kind of cupcake frosting? ›

Buttercream is the most popular type of frosting largely because of its few ingredients and easy application.

Why do people prefer chocolate cake? ›

Chocolate cake, in particular, is a favourite pick by many people. The main ingredient of the chocolate in this cake is coco which helps our brain release endorphins or the “feel good” chemical. This is why whenever we eat this cake, our moods lighten and we feel a lot better.

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